PORTFOLIO / atHome Group

Leveraging market leadership and supporting the implementation of a strategic roadmap.


Tech - digital media



Geographic footprint

Northern Europe





Investment date
March 2020



The company 

atHome Group is the market leader in property and auto classifieds in the greater Luxembourg region, a high-velocity, high-value market that benefits from significant cross-border commuter flows. atHome’s leading position and subscription-based revenue model creates strong barriers to entry. In addition to its classifieds portals, the business also has a thriving mortgage broking business called atHome Finance. 

The investment

Mayfair supported the carve-out of the business from Casa.it, backing a high energy team on a journey to drive market share growth across the property and auto classifieds platforms, whilst expanding atHome Finance. atHome Group has considerable growth potential across its existing three product verticals with opportunities to accelerate further and faster via M&A. 

Our partnership

Mayfair has worked closely with management to effect the carve-out of the business while leveraging our strong track-record in digital media businesses to support management across a range of areas including pricing, digital marketing and new product development. 

“We chose to work with Mayfair because of their long track record in digital media and their high conviction in both our team and our business. They have brought several complementary skills to the table in a short timeframe and have quickly become a highly valued and trusted partner”

Soufiane Saadi, CEO of atHome Group