LoopMe
Programmatic advertising platform connecting brands with the in-app ecosystem
CurrentDigital mediaFebruary 2022 LoopMe was founded in 2012 and helps brand marketers achieve better outcomes through more effective advertising across digital media. With roots in mobile in-app video and gaming, LoopMe is mobile-first by design and has expanded to other screens including connected TV.
By leveraging Artificial Intelligence and data science to optimise digital media in real-time, the company helps brands achieve measurable marketing and commercial outcomes both on and offline. This includes greater purchase intent, higher brand consideration, more foot traffic and increased sales.
Mayfair backed the management buyout of LoopMe in February 2022, and is supporting LoopMe’s ambitious management team to accelerate the company’s growth plans in the US, Europe and Asia. Mayfair is also backing LoopMe’s strong track record of product innovation, which is central to the company’s leadership in brand-based mobile advertising.
