Welcome to Mayfair Equity Partners

We provide buyout and growth capital to dynamic businesses in the TMT and Consumer sectors.

Whilst we are sector investors, our primary focus is on building strong partnerships with exceptional management teams.

The Mayfair ethos

Unlike many sector investors, we do not look simply to buy assets but to back talented and motivated management teams.

We believe that with fast-growing businesses, it is often impossible to separate strong financial results from the teams responsible for delivering them.

We seek to build enduring partnerships with the teams that we back. This allows us to concentrate on supporting management teams to deliver their plans either faster or with less risk. It also fosters strong shareholder alignment and robust corporate governance.

This philosophy allows us to focus on being a trusted partner to management and a worthy custodian of the capital we invest.


Mayfair is an independent firm, wholly owned by its partners.

We understand the pressures associated with running a business with multiple stakeholders.

We also know what it is like to create your own company from scratch, and how it feels to manage a successful small business with its inevitable highs and lows.



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