Mayfair Equity | We back people and their ideas

We partner with exceptional management teams to help them achieve extraordinary results. Focusing on the tech and consumer sectors, we invest in growth businesses across Europe and North America.

Promise Gluten Free

Gluten-free baked goods that combine great taste and nutritional value

Backing world class innovation to build a global gluten-free brand

Our diverse but tight-knit team have been investing together for over a decade. We build trust-based partnerships with brilliant teams based on empathy, ambition and accountability.

“We are very pleased to have Mayfair on board as an investor. Uptake of our IPU products is accelerating and the outlook for our business in 2020 is extremely positive. The major investments that we have made during 2018 and 2019 will help us to meet this strong demand by extending the capabilities of our technology and ecosystem, supporting the long-term revenue growth outlook as well as returns for our investors.”

Nigel Toon, CEO of Graphcore

Discover more

“Having acquired YO! in 2015 Mayfair has used it as the foundation to build a truly global Japanese food group operating several brands and formats in multiple countries. We’ve worked in close partnership to drive organic growth and deliver strategic M&A to make YO! the largest purveyor of Japanese cuisine outside Japan.”

Richard Hodgson, CEO, YO!

Discover more

“Mayfair brings more than capital to the table. They bring a range of perspectives, skills and experiences that have been invaluable to our business, making a very positive impact on our growth trajectory.”

Dylan Collins, CEO of SuperAwesome

Discover more

“Mayfair has been a great partner. They’ve worked closely with our team to deliver business transformation to drive innovation and accelerate growth. The range of capabilities in the Mayfair team, from operational effectiveness to digital marketing, has made a big contribution to our success.”

David Algar, Executive Chairman of Fox International

Discover more

“What attracted us most to Mayfair was their knowledge of our sector. They’ve subsequently deployed that knowledge to be a very supportive partner, helping us to develop new technology and expand in the United States.”

Eric Newnham, Founder of Talon

Discover more

“Mayfair really bought into the vision we have as a company. It was clear from the very beginning that they weren’t going to be a passive shareholder, but they were going to be actively engaged and high value-adding. It really is a partnership.”

Tom Carter, Founder and CTO of Ultraleap

Discover more

“We chose to work with Mayfair because of their long experience of price comparison websites and their breadth of expertise. They provide complementary skills to our team and, in a short timeframe, have become a highly valuable and trusted strategic partner.”

Soufiane Saadi, CEO of atHome Group

Discover more

“We wanted to work with Mayfair because of their partnership ethos, which was clearly demonstrated from a very early stage, even before the deal was completed. Since then, our teams have developed a close working relationship built on mutual respect to shape and execute a plan that will enable our business to grow much faster and with far less risk.”

James Greenbury, Executive Chairman and Chief Executive Officer at Parcel2Go

Discover more

“The Mayfair Partners previously backed me at Easynet Global Service, and I was excited to have the opportunity to work with them again. I continue to be impressed by the broad range of skills and capabilities they bring to the table and their hard-working dedication to helping us achieve our big ambitions.”

Wayne Churchill, CEO of GCI

Discover more