Building Digital Leaders

We work with exceptional management teams to build market leading digital businesses

Featured News & Views

Mayfair Equity Partners adds new Managing Directors and announces latest promotions

26 January 2026 |

Press Releases

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Mayfair-backed EGYM and Playlist announce agreement to merge, bringing together global leaders in fitness and wellness technology

15 January 2026 |

Press Releases

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VG appoints William Douglas as Chief Executive Officer

6 January 2026 |

News

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Accelerating growth
Building

Accelerating growth through digital transformation, US expansion and M&A

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focused on
Digital

Agile investors, focused on dynamic digital ecosystems

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digital leaders
Leaders

Backing the next generation of digital leaders

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"Mayfair have been instrumental in the creation of the business supporting the acquisitions that have allowed us to build the scale and presence we have today"

Paul Maine
CEO, Tour Partner Group

Founded

2014

AUM

£2bn

Completed investments

27

We are a team of UK mid-market investors building international digital businesses.

Meet the Investment Team

Investing between

£30-150m

In businesses valued between

£50-300m

Latest News & Views

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26 January 2026 | Press Releases

Mayfair Equity Partners adds new Managing Directors and announces latest promotions

Learn more
23 January 2026 | Views

Mayfair adopts a Sustainability Improvers label

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15 January 2026 | Press Releases
Digital health

Mayfair-backed EGYM and Playlist announce agreement to merge, bringing together global leaders in fitness and wellness technology

Learn more
View all