i-media

i-media is the UK’s leading Out-of-Home media owner on motorway service areas, operating an exclusive network of 1,000+ large-format, full-motion digital screens across 134 locations nationwide. Through exclusive partnerships with Moto, Welcome Break, Roadchef and Extra, i-media reaches an average of 6.6 million weekly visitors and over 355 million visitors annually, in high dwell-time environments.

Its closed-loop network is powered by data. It’s latest data proposition, ANPR Audiences, launched in October 2026 and is a UK Out-of-Home first: ANPR cameras across the network process over 200 million data points a week, cross-referenced with postcode geography, open banking signals and mobile location data. This gives advertisers a live view of the types of audiences at each site, so relevant creative is triggered automatically in real time, with no personal data collected or processed. With 50+ pre-built audience segments and the ability to build bespoke audiences from over 3,000 behaviours and demographics, it supports dynamic, contextual and programmatic campaigns with measurable return on investment.