Playlist
Powering in-person wellness experiences through AI-driven software, consumer and corporate fitness subscriptions, connected smart equipment, and hyper-personalised AI-guided training plans.
CurrentDigital healthMarch 2026 Playlist is the parent brand of Mindbody, Booker, ClassPass and EGYM, combining software, connected hardware, and fitness subscription platforms to create a global destination for wellbeing. Playlist's AI-driven SaaS brands support the entrepreneurs, operators, and instructors delivering in-person wellness experiences, while ClassPass and EGYM Wellpass connect millions of consumers and employees to fitness and wellness locations worldwide.
Mayfair obtained its shareholding in Playlist by virtue of its investment in EGYM, which merged with Playlist in March 2026 to form the world's largest integrated fitness technology platform.
