Mayfair Equity Partners Cookie Policy

What is a Cookie?

A cookie is a small text file sent from a website and stored on your computer or mobile device while you are using the site. It enables the website to remember your actions and preferences over a period of time.

If you are not familiar with cookies, you can find more detailed information about deleting and controlling them here

How do we use Cookies?

We use cookies to help improve your experience on the Mayfair website.

We use our own first party cookies to collect information about visitor behaviour on the Mayfair website, through Google Analytics. This information includes the pages you visit, how long you are on the site, how you arrive at the site, generic demographic information (not personally identifiable) and links that you click on.

This information is then stored by Google Analytics for analysing visitor behaviour to our site. The collected data is not tied to any personally identifiable information, and Mayfair does not collect or store personally identifiable information thus cannot use the data to identify you.

Google Analytics

Google Analytics is a web analytics service provided by Google Inc. (“Google”) and is in use to collect information about how visitors use the Website and which pages are most frequently viewed. This provides us with important information that can enable the Website to work better. We do not link this information to your name or address.

Cookies used on this website:

_gat – this is used by Google Analytics to throttle request rates and is valid for 1 minute

_gid – this cookie registers a unique ID that is used to generate statistical data on how visitors use the website and remains valid for up to 24 hours

_ga – this cookie registers a unique ID that is used to generate statistical data on how visitors use the website and remains valid for up to 2 years

To find out more about Google Analytics privacy please visit

Google Maps

Google have a number of cookies on any page that includes a Google Map. While we have no control over cookies set by Google, they include a mixture of pieces of information to measure the number and behaviour of Google Maps users.

The following cookies are used by Google Maps: APISID, HSID, NID, PREF, SAPISID, SID and SSID. Most of the cookies expire 10 years after your last visit to a page containing a Google Map.

Social network cookies

The Mayfair website may offer the opportunity to “connect” site content via the social network LinkedIn. Social networks such as this almost always use cookies. If you are a member of LinkedIn and do not want the social network cookies to be placed on your system, we suggest that you refrain from using such sharing tools.


Your consent

Currently Mayfair operates an ‘implied consent’ policy which means that by using our website you agree to the Mayfair Cookies Policy and you consent to our use of cookies in accordance with the terms of the policy.

If you do not agree you can do one of the following:

  • Stop using our website and delete any cookies that may have been stored on your computer on your arrival to our site;
  • You can also block all cookies or block only third-party cookies, or alternatively, clear all cookies once you have closed your browser;
  • You can browse the site using your browser’s anonymous usage setting (“Incognito in Chrome, “InPrivate” in Internet Explorer, “Private Browsing” in Firefox and Safari etc). The help section of your specific browser will aid you in selecting these settings.

Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site, and you may have to manually adjust some preferences every time you visit the site and some services and functionalities may not work.