LONDON April 28th, 2022 – Mayfair Equity Partners (“Mayfair”), a dedicated technology and consumer investor, is pleased to announce the appointment of two new Partners for the first time in the firm’s history. Mayfair is also announcing six additional promotions and four new appointments, including a Chief Talent Officer.

Mayfair’s investment philosophy centres on backing people and their ideas, working in active partnership with founders and management teams to help them realise their ambitions. Mayfair has adopted an integrated staffing model where team members from a range of disciplines support companies across the investment cycle from origination to exit. As part of this, Mayfair has assembled a senior team of dedicated functional Specialists who support business process improvement initiatives that help portfolio companies unlock their full potential.

Mayfair is promoting two colleagues to Partner: Paul Reading, from Managing Director, and Tushar Pabari, Chief Financial Officer who will also retain this role. Both Paul and Tushar have been fundamental to the growth of Mayfair, consistently contributing to the development of the firm’s portfolio companies and funds.

Paul joined Mayfair from EY as a Specialist focused on post-merger integration planning, reflecting Mayfair’s track record of supporting M&A-led growth strategies. To date, the firm has supported 41 bolt-on acquisitions across 19 platform investments.

Tushar joined Mayfair in 2018 and is responsible for the financial affairs of the firm and its funds. He also leads Mayfair’s operations and compliance functions and has been instrumental in growing and enhancing the firm’s capabilities in these areas. Tushar was formerly Chief Financial Officer at Headway Capital Partners.

“The promotions of Paul and Tushar demonstrates our commitment to an integrated staffing model and our investment in our Specialist capabilities”, commented Daniel Sasaki, Managing Partner of Mayfair. “Over the last seven years, we have grown Mayfair from four founders to a team of 35, building a broad and deep bench of senior talent. Now with six Partners and seven Managing Directors, we have assembled the leadership team to deliver Mayfair’s long-term growth plans and achieve the ambitions of our investors, our portfolio and our people.”

Mayfair has over £1 billion in assets under management and invests in companies that are growing through the application of technology or benefiting from fundamental shifts in consumer behaviour.

In addition to the new Partners, Mayfair made a number of other promotions and appointments.

Promotions

Yusuf Hoballah joined Mayfair in 2017 and has been promoted to Managing Director.

Shiva Tiwari joined in 2018 and has been promoted to Managing Director.

Both Yusuf and Shiva are responsible for originating and executing new investments and supporting portfolio companies to deliver on their growth strategies.

Lydia Blundell has been promoted to Director and focuses on Mayfair’s investor relations and capital formation activities. Prior to joining Mayfair in 2021, Lydia was a Director at PJT Park Hill.

Omar Kanafani and Aryo Tehranian, who both joined in 2019, have been promoted from Senior Associates to Associate Directors. Omar and Aryo are key members of the investment team, helping to originate and execute new investments, supporting portfolio companies as they deliver growth plans.

Mollie Rennie, who joined Mayfair in 2017 has been promoted from Head of Reception to Team EA.

Appointments

Streisan Bevan joins Mayfair as Director, Specialist – Customer Insights and Salesforce Effectiveness. Streisan spent 10 years at Facebook UK in a variety of senior roles across both commercial and customer insight teams.

Jenny Collins has been appointed as Chief Talent Officer. Prior to joining, Jenny held human capital management and recruitment roles at Google for 14 years.

Matilda Kanjere will join as a Senior Associate. She spent the last two years as an investment professional at CVC Capital Partners; previously she spent three years in the M&A group at Houlihan Lokey.

Iyanka Cooray joins Mayfair as Design Manager. He will help to provide design resource to
the entire Mayfair team.

About Mayfair Equity Partners

Mayfair Equity Partners is a dedicated technology and consumer investor, with two private equity funds and assets under management of over £1 billion. Mayfair’s investment philosophy centres on backing people and their ideas, working in Active Partnership with founders and management teams to help them realise their ambitions. Mayfair’s model of Active Partnership includes a senior team of dedicated functional Specialists who support portfolio companies with business process improvement initiatives that help to unlock their full potential.

Mayfair has an established track record in supporting fast-growing and sector-defining companies, including LoopMe, a leading brand-focused mobile advertising platform, Snowfox Group, a leading international, multi-channel Japanese food business, Talon Outdoor, the U.K.’s only fully independent Out of Home specialist media agency, and Tangle Teezer, the category defining British haircare brand.