Founded in 2007, Tangle Teezer pioneered the detangling category, developing innovative hairbrushes with patented teeth technology that are designed to detangle hair while limiting damage. Adored by consumers, professionals, and celebrities alike, Tangle Teezer has become an iconic British brand with brushes sold throughout the world.

Mayfair Equity Partners invested in Tangle Teezer in July 2021 through a management buyout. Since Mayfair’s investment, Tangle Teezer has delivered strong  organic growth, driven by the acceleration of its ambitious international expansion strategy which saw the Company build significant market share in the United States. The US is now Tangle Teezer’s largest and fastest-growing market.

Mayfair and Tangle Teezer have worked in close partnership over the past three years. Mayfair’s team of business process improvement Specialists collaborated with the Tangle Teezer team across various areas including international expansion and operational effectiveness, with the latter resulting in implementation of a global manufacturing strategy that strengthened the Company’s business model.

With Mayfair’s support, Tangle Teezer evolved its product innovation strategy resulting in forming a global innovation advisory board comprising of a diverse set of experts aimed at encouraging innovation for an increasingly diverse customer base.

Mayfair also provided support in relation to developing a comprehensive ESG strategy aimed at reducing emissions through manufacturing and supply chain optimisation, but also through development of eco-friendly products such as the Company’s award-winning Plant Brush, made from 85% sustainably sourced materials.

““We’re proud to have partnered with Tangle Teezer, supporting their impressive growth and innovation over the past three years.” commented Bertie Aykroyd, Partner at Mayfair.

“This is a prime example of British innovation and entrepreneurship, taking a product and category that was invented by a visionary founder, Shaun Pulfrey, and scaled by an ambitious management team, under the leadership of James Vowles. The team has developed a remarkable range of products and established an iconic British brand that’s popular worldwide. This is a fantastic accomplishment, and we’ll be excited to see Tangle Teezer build on this momentum from here on in.” 

James Vowles, CEO of Tangle Teezer, said: “Tangle Teezer’s success stems from our commitment to product innovation, strategic brand development, operational excellence, and a relentless focus on sustainability. At the heart of it all is our brilliant team.

“Mayfair has been an exceptional partner on our journey having helped us to unlock international markets and improved the operational effectiveness of the business, resulting in Tangle Teezer becoming a strategic, must-own global brand. This is an exciting chapter for Tangle Teezer as we join Bravo’s global portfolio of brands, continuing to drive innovation and growth for our consumers, customers, and partners.”