LONDON 26 January 2026 – Mayfair Equity Partners (“Mayfair”), a mid-market digital investor, is pleased to announce six promotions within its investment team, including the appointment of two Managing Directors. The promotions reflect continued momentum at Mayfair as it builds market-leading digital businesses in partnership with exceptional management teams.
Aryo Tehranian has been promoted to Managing Director, recognising his contributions to Mayfair’s investment team over the past six years, including advancing the firm’s focus on B2B data and technology-enabled services. Over the past eighteen months, he has supported a number of exits, including the sale of atHome Group, a market-leading property and automotive classifieds platform, to Apax Digital Partners, and Tangle Teezer, a category-defining global haircare brand, to BIC. He has also been integral in transactions such as the management buyout of i-media, the out-of-home media owner. Aryo joined Mayfair from Credit Suisse, where he advised financial sponsors on leveraged buyouts, having previously worked in investment banking in Canada.
Omar Kanafani has also been promoted to Managing Director, having joined Mayfair in 2019. He plays a central role in Mayfair’s investment team, including backing digital platforms and marketplace businesses. Since joining Mayfair he has been involved in the end-to-end investment and exit from Parcel2Go, the parcel delivery and courier services marketplace, and backing TrustedHousesitters, the subscription-based community marketplace for pet sitting and travel. In recent months, he has also supported Tour Partner Group, a destination management company that serves the global travel industry, through its acquisition of Vision of Scandinavia and integration of JacTravel. Prior to joining Mayfair, Omar focused on European transactions at Partners Group and previously advised private equity funds and corporates at EY-Parthenon.
“It’s been another busy year for the team, and today’s promotions are well-deserved”, commented Daniel Sasaki, Managing Partner of Mayfair. “Alongside rapid technological change and shifting macro-dynamics, these individuals have played important roles in identifying high-quality businesses and partnering with management teams to deliver ambitious growth plans. Together, they reflect the depth of experience and expertise within our investment team as we continue to back and build the next generation of digital leaders.”
Abbie Robus, Matilda Kanjere and Ryan Pugh have each been promoted to Associate Director, and Akash Roy has been promoted to Senior Associate.
Abbie Robus joined Mayfair in 2022 from KPMG Corporate Finance, where she advised financial sponsors and corporates on mid-market buy-side and sell-side transactions.
Matilda Kanjere also joined the team in 2022, having built expertise in private equity and corporate client transactions at CVC Capital Partners and Houlihan Lokey.
Ryan Pugh has been with Mayfair since 2021, and brought experience from OC&C, where he advised corporates and private equity funds on strategy and commercial due diligence.
Akash Roy joined Mayfair as an Associate in 2025, having been a strategy consultant at Strategy& and previously worked at PwC on valuation and capital market audits.
Mayfair’s UK-based investment team has completed 27 investments since the firm was founded in 2014. The team typically invests between £30–150 million in businesses valued at £50–300 million, taking an agile approach to identifying opportunities as markets evolve and partnering with management teams to build international digital leaders.
