Willow Wealth
Technology platform democratising access to alternative assets
Established in New York City in 2015 where it is headquartered, Willow Wealth is a leading platform for private market investing. The company provides retail investors with access to alternative investments previously reserved for institutions and ultra-high net wealth individuals. Willow Wealth’s award-winning technology platform provides access to products across a range of asset classes including Private Credit, Private Equity, Real Estate, Venture Capital, Legal Finance, Art, and Cash Alternatives. Since its foundation, Willow Wealth has funded over $2.7 billion of investments and is committed to making financial products more inclusive.
Mayfair backed Willow Wealth’s management team in its Series C fundraising round to accelerate new product development, recruit world-class talent and execute its growth strategy. We are working closely with management across a number of growth initiatives focused on becoming a scaled digital distribution platform.



