LONDON February 02, 2022 – Mayfair Equity Partners (‘Mayfair’), a leading tech and consumer growth investor, is pleased to announce its participation in the ESG Data Convergence Project. The Project, launched in September 2021, seeks to standardize ESG metrics and provides a mechanism for comparative reporting for the private market industry. On January 28, 2022, the Project announced a milestone commitment of over 100 leading general partners (GPs) and limited partners (LPs) from across the globe to its partnership. The collaboration now represents $8.7 trillion USD in AUM and over 1,400 underlying portfolio companies.

The group is working to streamline the industry’s historically fragmented approach to collecting and reporting ESG data, enabling greater transparency and more comparable portfolio information for LPs. With increased portfolio company representation, the partnership will continue to expand its collection of industry representative data which is expected to increase the quality, availability and comparability of ESG data in private markets. In Spring 2022, the inaugural data from the ESG Data Convergence Project members will be aggregated into an anonymized benchmark by Boston Consulting Group (BCG) for the 2021 calendar year. The initial data covers the following six categories: greenhouse gas emissions, renewable energy, board diversity, work-related injuries, net new hires, and employee engagement.

Intent on creating a long-term mechanism for improving comparative reporting, the group will meet annually to review and assess the prior year’s data, and to build upon and add to the initial metrics. As part of these efforts, the group is also working to expand more broadly in private markets to include asset classes such as private credit.

“As a growth investor, we support businesses scale from a position of stability and strength,” commented Maria Carradice, Managing Director, ESG at Mayfair. “In addition to our fiduciary duties to our investors, we have a responsibility to help foster the development of sustainable businesses that are conscious of the world in which we all live in. We are thrilled to join the Inaugural ESG Data Convergence Project and to help develop a framework that will benefit the environment and workplace, as well as our whole industry.”

Private equity industry stakeholders are encouraged to join this partnership of over 100 members to gather better, more informed ESG data, and in turn collectively drive greater progress on critical ESG issues. To learn more about this initiative and how to get involved, click here.

About Mayfair Equity Partners

Mayfair Equity Partners is a leading tech and consumer growth investor. Its primary focus is on building strong partnerships with exceptional management teams. Mayfair has an established track record in supporting digitally enabled businesses, including OVO Group, a technology- enabled market leader in the retail energy space, Parcel2Go, the UK’s leading online marketplace for parcel delivery, Talon Outdoor, the U.K.’s only fully independent Out-of-Home specialist media agency, atHome Group, the market leading property and auto classifieds platform in Luxembourg, SuperAwesome, a leading kids’ digital media platform, and Graphcore (a pioneering producer of AI and machine learning accelerators). For more information, please visit www.mayfairequity.com.