Tangle Teezer

Established in the UK in 2007, Tangle Teezer is the category defining British haircare brand that produces a range of innovative detangling, blow-drying and styling hairbrushes famous for their unique teeth technology and innovative design. The company has grown to become a leading global brand in a large, growing, and fragmented market estimated to be worth c.£5bn.

As a market leader across its core markets, Tangle Teezer has been able to establish wide-ranging distributor and retailer relationships in over 75 countries across the world with more than 80% of its sales generated outside of the UK. The company’s success has been driven by its approach to new product development and intelligently crafted brand strategy led by an experienced management team with a proven track record in scaling consumer brands.

Mayfair invested in Tangle Teezer in July 2021 through a management buyout. During Mayfair’s investment, Tangle Teezer delivered strong organic growth, driven by the acceleration of its ambitious international expansion strategy which saw the Company build significant market share in the United States. Mayfair exited Tangle Teezer to Société BIC SA in December 2024.