Talon

Formed in 2013, Talon Outdoor is the UK’s only fully independent Out-of-Home specialist media agency, supporting some of the world’s largest advertisers with a proposition based on innovation and data-led insight. Talon is at the forefront of digital innovation in this market, supporting the transition to the delivery of programmatic, targeted and data-driven marketing campaigns. Out-of-Home advertising is an attractive and growing end market and is widely considered to be one of the most effective mediums for building brands.

Mayfair invested in Talon in March 2017, backing a highly effective management team to grow UK market share, expand into the US and invest in digital innovation. This highly productive collaboration resulted in a successful sale of the business to Equistone Partners Europe in July 2022.