i-media

i-media is an innovative Out of Home media owner operating an exclusive network of large-format, full-motion digital screens across the UK’s Motorway Service Areas. It owns the UK’s largest motorway service digital screen network, with a presence at 130 locations nationwide. Through exclusive partnerships with Moto, Welcome Break, Roadchef and Extra, i-media reaches an average of 6.3 million weekly visitors and over 31 million unique visitors annually, benefiting from high dwell-time environments.

i-media's closed-loop network leverages advanced data capabilities, including Automated Number Plate Recognition (ANPR), enabling real-time audience targeting based on vehicle make, model and age, while generating valuable audience insights for advertisers. This data-led approach delivers dynamic, contextual advertising and measurable return on investment for leading brands such as Disney+, McDonald’s and the VW Group.

Mayfair backed the management buyout of i-media in September 2024 to accelerate the rollout of new digital screens, enhance data capabilities and capitalise on the fast-growing opportunity in programmatic Out-of-Home advertising.