London, January 15, 2026 – Mayfair-backed EGYM and Playlist Announce Agreement to Merge and $785 Million in New Equity Investments, Bringing Together Global Leaders in Fitness and Wellness Technology
Playlist, the newly launched parent brand of Mindbody, Booker, and ClassPass, and EGYM, a global innovation leader in smart fitness technology, AI-enabled workout programming, and corporate wellness solutions, today announced a definitive agreement to merge. The transaction includes $785 million in new equity investments and values the combined enterprise at $7.5 billion. The new investment is led by Affinity Partners, with participation from a consortium of existing investors including Vista Equity Partners, Temasek, and L Catterton.
Mayfair Equity Partners (“Mayfair”) invested in EGYM in 2021, leading the $41 million growth financing, to accelerate the digitization of the fitness and health industry. Mayfair is reinvesting the majority of its EGYM stake into the new Group, reflecting its belief in the potential of the enlarged group.
Upon the closing of this deal, Playlist’s suite of brands will operate as they do today, while EGYM will continue its operations as a subsidiary within the Playlist portfolio. Playlist CEO and ClassPass Founding Chairman Fritz Lanman and EGYM Co-Founder and CEO Philipp Roesch-Schlanderer will be named and serve as Co-Founders of the new Playlist organization. As part of the transaction, Roesch-Schlanderer will also join Monti Saroya, Co-Head of Vista Equity Partners’ Flagship Fund, as Co-Chairman of Playlist.
Playlist powers in-person wellness experiences through AI-driven software and consumer booking platforms, while EGYM transforms healthcare from repair to prevention through smart equipment, hyper-personalized AI training plans, and EGYM Wellpass, an extensive corporate fitness platform which partners with more than 20,000 employers and tens of thousands of fitness locations worldwide. The two complementary organizations, each a leader in their respective regions and categories, will combine their expertise to form an integrated wellness technology platform that gives people the tools they need to take charge of their health and wellbeing.
Together, Playlist and EGYM plan to create new opportunities to advance in-person wellness on a global scale by combining complementary visions, products, geographies, and audiences. In 2025, Playlist and EGYM generated more than $800 million in net revenue while maintaining high-growth momentum and strong profitability. The new equity funding will support increased investment in artificial intelligence to help fitness studios, gyms, and wellness operators run more efficiently and deepen member engagement. The investment will also enable EGYM to further expand its fitness technology and corporate wellness offerings into Playlist’s core geographies, including North America and Asia, where they currently have a limited presence. In parallel, the funding will allow Playlist to further grow its limited to-date presence in Europe through EGYM’s established footprint.
Financial proceeds and the terms of Mayfair’s role have not been disclosed as part of this agreement.
Closing of this transaction is subject to customary regulatory approvals.
Yusuf Hoballah, Partner at Mayfair Equity Partners: “EGYM has made a transformative impact on the fitness and wellbeing industry since its establishment in 2010. The management team has led the business from strength to strength, driving industry-leading innovations, partnerships, and international expansion. Mayfair’s continued involvement reflects our belief in the potential of the enlarged group and our excitement for the role that digital technology can play in unleashing further advances and growth in the fitness and wellbeing industry.”
Fritz Lanman, CEO of Playlist: “This merger represents a pivotal moment for both our companies as we continue to build the infrastructure behind the world’s most meaningful in-person wellness experiences. We’re inspired by what EGYM is doing to accelerate that vision with technology and corporate wellness solutions that power wellbeing at scale. By combining our geographies and complementary product portfolios, we’re uniting multiple layers of wellness—software, connected hardware, consumer booking, and workplace wellbeing—into one global platform.”
Philipp Roesch-Schlanderer, CEO of EGYM: “Bringing EGYM together with the newly created Playlist under one roof represents a profound opportunity to impact lives through preventative health. We are uniting smart training equipment, club and studio access, management software, corporate wellness, and personalized AI training into one connected ecosystem that will finally prove and scale the true value the fitness industry delivers. Together, we can reduce chronic disease, lower healthcare costs, and make people healthier and happier by shifting the world from repair to prevention.”
About Mayfair Equity Partners
Mayfair Equity Partners is a dedicated digital investor with over £2 billion of assets under management. We partner with exceptional management teams and help them expand into new geographies, disrupt existing markets, and effectively harness technology to build the digital leaders of tomorrow. Mayfair has an established track record of supporting innovative companies including OVO, a digital challenger which has scaled to become one of the largest providers in the UK retail energy sector; LoopMe, a leading mobile advertising platform; and TrustedHousesitters, the subscription-based pet sitting and travel company. For more information, please visit https://www.mayfairequity.com/.
About Playlist
Playlist is the parent brand that brings together Mindbody, Booker, and ClassPass—fitness and wellness platforms that power experience-driven businesses across fitness, wellness, lifestyle, and beyond. Through a growing suite of AI-driven SaaS and consumer offerings, Playlist helps people discover and book experiences that bring joy, movement, and meaning to everyday life. Learn more at playlist.com.
About EGYM
Since 2010, EGYM has been a global innovation leader in the fitness and health industry with the vision of transforming healthcare “from repair to prevention.” EGYM Wellpass partners with companies to improve employee health by providing access to fitness and health facilities. And EGYM Technology equips those facilities with smart strength equipment and digital training solutions to offer an AI-driven workout experience for exercisers of all skill levels. Corporate customers benefit from reduced healthcare costs and increased productivity, and clubs from a growing membership base that stays engaged. Learn more at egym.com/int.
About Mayfair Equity Partners
Mayfair Equity Partners is a dedicated digital investor with over £2 billion of assets under management. We partner with exceptional management teams and help them expand into new geographies, disrupt existing markets, and effectively harness technology to build the digital leaders of tomorrow. Mayfair has an established track record of supporting innovative companies including OVO, a digital challenger which has scaled to become one of the largest providers in the UK retail energy sector; LoopMe, a leading mobile advertising platform; and TrustedHousesitters, the subscription-based pet sitting and travel company. For more information, please visit https://www.mayfairequity.com/.
