PORTFOLIO / I-MEDIA
Expanding an exclusive network of Digital Out of Home digital advertising screens, investing in new data capabilities, and developing Out of Home programmatic advertising for blue chip brands.
Sales
c. £25m
Employees
c.50
Investment date
September 2024
Status
The company
i-media owns the UK’s largest network of full motion large format digital screens across the UK’s Motorway Service Stations with a presence at 130 Motorway Service Areas. Through exclusive partnerships with Moto, Welcome Break, Roadchef, and Extra, i-media advertising reaches an average of 6.3 million weekly visitors and more than 31 million unique visitors annually in a high dwell-time environment.
The investment
i-media owns the UK’s largest network of full motion large format digital screens across the UK’s Motorway Service Stations with a presence at 130 Motorway Service Areas. Through exclusive partnerships with Moto, Welcome Break, Roadchef, and Extra, i-media advertising reaches an average of 6.3 million weekly visitors and more than 31 million unique visitors annually in a high dwell-time environment.
i-media’s closed loop network leverages data, including Automated Number Plate Recognition (ANPR) technology, to improve audience targeting by responding in real time to the make, model and age of the vehicles and generating insights on the audience targeted by advertisers. This approach delivers dynamic, contextual advertising that generates a tangible and measurable return on investment (ROI) for customers including Disney+, McDonald’s, and VW group.
Our partnership
Mayfair is partnering with i-media to accelerate the roll out of new digital screens, invest in new data capabilities and develop the rapidly growing opportunity in programmatic Out-of-Home advertising.
“The Mayfair team’s track record of backing innovative Out of Home media specialists and owners, makes them the ideal partner for i-media. We’re working with them on the next phase of our growth plan which includes investment in new data capabilities and the delivery of innovative Out of Home programmatic advertising opportunities across the UK’s Motorway Service Areas to reach and engage with more consumers for some of the world’s biggest brands.”
Jonathan Lewis, CEO i-media
