Mayfair Equity Partners backs management buyout of Garolla to support European growth plans

  • UK and ROI national network of over 130 franchisees
  • Delivered 85%+ revenue CAGR and 250% EBITDA CAGR between FY19-FY21
  • Mayfair investment to support expansion of the franchise model, increase installation capacity, and grow DTC capabilities

LONDON May 18, 2022 – Mayfair Equity Partners (“Mayfair”), a dedicated consumer and technology investor with over £1 billion in assets under management, is pleased to announce that it is backing the management buyout of Garolla (“the Company”), the UK’s leading end-to-end provider of roller garage doors with a trusted DTC consumer brand and excellent customer satisfaction metrics. Mayfair will hold a majority stake in the business. Additional deal terms have not been disclosed.

Founded in 2017 by David Wilkinson and Graeme Pogue, Garolla began with a single franchisee supplying roller garage doors in Harrogate, UK. Today, it is the largest and fastest growing roller garage door business in the country. The Company manufactures high-quality garage doors at its facility in Leeds and has developed a proven customer acquisition strategy servicing customers across the UK and Republic of Ireland through a national network of more than 130 franchisees. Garolla provides broad coverage domestically and a fully managed end-to-end customer offering, including in-house assembly, installation, and service at a competitive price point.

Recognising the growth potential of Garolla, Mayfair is partnering with Mark McAvoy, Managing Director, and his management team to support the domestic and international expansion of the Company’s franchise model, increase installation capacity, and grow its DTC capabilities.

Garolla has an experienced senior management team and skilled workforce in place, totalling more than 140 FTEs. They have driven the exponential growth to date, including entering the Irish market and doubling the franchisee network in less than 18 months.

Garolla has delivered 85%+ revenue CAGR and 250% EBITDA CAGR over the last three years (FY19-FY21) at market leading EBITDA margins. The outstanding growth to date has been driven by an effective marketing strategy, which has resulted in greater consumer demand and sales delivered through an ever-increasing number of franchisees.

Garolla has developed a uniquely scalable platform, growing at a rapid pace, and disrupting a fragmented market,” said Mark McAvoy, Managing Director. “We see significant opportunity to accelerate our growth in the UK and across Europe, reaching more consumers than ever. I am thrilled to partner with Mayfair, who have an excellent track record of supporting companies with international expansion and digital evolution.

As a true national champion, we see a real opportunity to support Garolla to expand its trusted brand and services to new customers in the UK and across Europe,” commented Neil Price, Managing Director at Mayfair Equity Partners. “Garolla provides a comprehensive offering to customers in comparison to its peers and is the only supplier to fully control the customer experience, from product manufacturing to after sales service. We are excited to partner with Mark and his team as we support Garolla’s next stage of growth.”


About Garolla

Garolla is the market leader in roller garage doors operating on a franchise model with an established base of more than 130 franchisees operating across the UK and the Republic of Ireland. Garolla provides an end-to-end proposition, providing consumers with the ability to design a custom-fitting roller garage door that is manufactured by the company and installed by its franchisee base, supported by a trusted DTC consumer brand.

About Mayfair Equity Partners

Mayfair Equity Partners is a dedicated technology and consumer investor, with two private equity funds and assets under management of over £1 billion. Mayfair’s investment philosophy centres on backing people and their ideas, working in Active Partnership with founders and management teams to help them realise their ambitions. Mayfair’s model of Active Partnership includes a senior team of dedicated functional Specialists who support portfolio companies with business process improvement initiatives that help to unlock their full potential. For more information, please visit

Mayfair has an established track record in supporting fast-growing and sector-defining companies, including LoopMe, a leading brand-focused mobile advertising platform, Snowfox Group, a leading international, multi-channel Japanese food business, Talon Outdoor, the U.K.’s only fully independent Out of Home specialist media agency, and Tangle Teezer, the category defining British haircare brand. For more information, please visit


Contact Mayfair Equity Partners

Charlie Harrison

The One Nine Three Group