PORTFOLIO / GAROLLA

Creating a leading UK home improvement brand

Sector

Consumer

HQ
Leeds, UK

Geographic footprint

UK and the Republic of Ireland

Sales

>£20m

Employees

>140

Investment date

May 2022

Status

Current

The company

Garolla was founded in 2017 with a single franchisee supplying roller garage doors in Harrogate, Yorkshire. Today, Garolla is the market leader with an established base of more than 130 franchisees working across the UK and the Republic of Ireland. Garolla operates a direct-to-consumer model, delivering an end-to-end proposition that gives consumers the ability to design a custom-fitted electric garage door which is manufactured by the company and installed by its franchisee base.

The investment

Mayfair is backing management’s plan to optimise the franchisee network, increase installation capacity and enhance its direct to consumer capabilities.

Our partnership

Mayfair is working closely with management in several areas including international growth, manufacturing and supply chain optimisation, brand and marketing capabilities and human capital development.

“Mayfair’s understanding of franchise business models and track record of scaling consumer brands make them the ideal partner for Garolla. We’re working closely with their team of Specialists to execute an active partnership plan that spans digital transformation, product category expansion, brand strategy and marketing performance, sales and operational effectiveness.”

Mark Hall, CEO of Garolla