PORTFOLIO / GAROLLA

Scaling a UK brand and driving international growth

Sector

Consumer

HQ
Leeds, UK

Geographic footprint

UK and the Republic of Ireland

Sales

>£20m

Employees

>140

Investment date

May 2022

Status

Current

The company

Garolla was founded in 2017 with a single franchisee supplying roller garage doors in Harrogate, Yorkshire. Today, Garolla is the market leader with an established base of more than 130 franchisees working across the UK and the Republic of Ireland. Garolla operates a direct-to-consumer model, delivering an end-to-end proposition that gives consumers the ability to design a custom-fitting roller garage door which is manufactured by the company and installed by its franchisee base.

The investment

Mayfair is backing management’s plan to accelerate the company’s domestic and international expansion of its franchise network, increase installation capacity and enhance its direct to consumer capabilities.

Our partnership

Mayfair is working closely with management in several areas including international growth, manufacturing and supply chain optimisation, brand and marketing capabilities and human capital development.

“Mayfair’s understanding of franchise business models, their track record of scaling consumer brands internationally and the wide ranging capabilities of their Specialists, make them the ideal partner for the next phase of our growth journey. We have a shared ambition to achieve a step change in scale and we’re already working as one team to execute our growth strategy.”

Mark McAvoy, Managing Director of Garolla