Accelerating international growth and developing innovative connected equipment, software and services to digitise the fitness ecosystem





Munich, Germany

Geographic footprint






Investment date
September 2021



The company

Headquartered in Germany, EGYM is a leading fitness technology company that provides fitness and health facilities across the world with connected workout solutions to drive user engagement. In addition, the company provides a software platform that connects leading hardware and software providers with gym operators, allowing them to manage their businesses more effectively.


EGYM is also an innovator in the corporate gym subscription space, giving its members access to over 4,200 fitness and wellness locations across Germany as well as 100 online fitness classes. EGYM’s proprietary data platform allows gym users to personalise their workout to achieve and measure specific health outcomes.

The investment

Mayfair backed EGYM’s talented and ambitious management team in EGYM’s Series E fundraise to accelerate international growth and develop innovative connected equipment, software and services that digitise the fitness ecosystem.

Our partnership

Mayfair is working closely with management across several areas including accelerating US expansion, optimising EGYM’s supply chain, brand positioning and further strengthening EGYM’s tech platform.

“We have been very impressed with Mayfair’s focus on long-term value creation, which sets them apart from other investors. When it came to selecting a partner for our next chapter of growth, Mayfair’s deep experience in expanding businesses in North America and the operational capabilities that they bring to the table were also extremely important to us. We are excited about our partnership and about building even more value in our business alongside Mayfair.”

Philipp Roesch-Schlanderer, CEO of EGYM