PORTFOLIO / Tangle Teezer

 

Driving product innovation and accelerating international expansion.

Sector

Consumer

HQ

London, UK

Geographic footprint

Global

Sales

>£30m

Employees

>60

Investment date
July 2021

Status

Current

The company

Established in the UK in 2007, Tangle Teezer is the category defining British haircare brand that produces a range of innovative detangling, blow-drying and styling hairbrushes famous for their unique teeth technology and innovative design. The company has grown to become a leading global brand in a large, growing, and fragmented market estimated to be worth c.£5bn.

 

As a market leader across its core markets, Tangle Teezer has been able to establish wide-ranging distributor and retailer relationships in over 75 countries across the world with more than 80% of its sales generated outside of the UK. The company’s success has been driven by its approach to new product development and intelligently crafted brand strategy led by an experienced management team with a proven track record in scaling consumer brands.

The investment

Mayfair backed Tangle Teezer’s ambitious and experienced team in a management buyout to support their plans to drive product innovation and to accelerate their international expansion.

Our partnership

Mayfair is working closely with management in several areas including brand development, accelerating expansion into the US and China and supply chain optimisation.

“Mayfair’s track record in helping businesses with international expansion meant that they were the right partner for us. The capabilities and functional expertise provided by Mayfair’s Specialists was an important point of differentiation that resonated with us, making them the ideal partner to help us accelerate our ambitious growth initiatives.”

James Vowles, CEO of Tangle Teezer