As one of the largest sushi companies outside Japan, YO! aims to raise the quality and availability of Japanese food across the world with sites operating from San Francisco in North America to Sydney in Australia. The business offers a multi-channel, multi-format sushi proposition making sushi available to consumers to suit all meal occasions across a number of leading brands in each market. Originally founded in 1997, it now serves over 50 million customers a year in the UK, US, Canada and across the globe through a range of formats, including restaurants, full-service sushi bars in grocery stores and fresh supermarket sushi. Mayfair backed a management buyout of YO! in 2015 and has since helped transform the business from a UK-centric fast-casual sushi restaurant into a global multi-channel purveyor of Japanese cuisine through organic growth and acquisitions. In November 2017, YO! acquired Bento Sushi, the second largest sushi brand in North America, and the largest in Canada. In April 2018, YO! acquired Taiko Foods, a business which supplies sushi and Asian food-to-go to major grocery chains in UK including Waitrose. In June 2019, YO! merged with JFE Franchising Inc, trading as SnowFox, a leading operator of live sushi bars in US supermarket chains including Kroger and Sam’s Club. The group, made up of multiple brands including YO!, SnowFox, Bento, Raku and Taiko, generates over $425 million of system sales of which nearly two-thirds is generated in North America.

Sales: c$425 million

Employees: c3,000

Investment Date: November 2015

Website: www.yosushi.com and www.bentosushi.com and snowfox.com

Fox International


Fox International is one of the leading providers of fishing tackle to the European coarse fishing market. The business is well established in the UK, Germany, Netherlands and France, and is executing successfully on an expansion strategy across a range of other European markets. The business has a strong brand and is appreciated by retailers and consumers alike for its product innovation and high levels of post-sales service.

Sales: c£30 million

Employees: c70

Investment Date: September 2015

Website: www.foxint.com



Ovo is one of the UK’s leading independent suppliers of domestic energy. Founded in 2009, it competes as a fast growth challenger to the “Big Six” UK domestic energy suppliers. Technology leadership is central to Ovo’s service proposition, enabling it to provide its customers with high levels of service at a lower cost-to-serve versus many other suppliers. It also benefits from a strong and trusted brand.

Customers: c460,000

Employees: c900

Investment Date: April 2015

Website: www.ovoenergy.com

Tour Partner Group


Tour Partner Group is a leading Destination Management Company that compiles multi-component package holidays for erudite groups and individual travellers. Specialising in the UK, Irish and Nordic markets, Tour Partner Group provides a turnkey solution for its partners, which are largely travel agents and tour operators across Europe, the United States and the Far East. Tour Partner Group is the holding company for Hotels & More, Irish Welcome Tours, Authentic Vacations and Trans Nordic Tours. Mayfair backed a management buyout of Hotels & More in October 2015, and during 2017 Tour Partner Group was formed as a holding company following the acquisitions of Irish Welcome Tours, Authentic Vacations and Trans Nordic Tours in Ireland, the United States and Denmark respectively.

Sales: c€100 million

Employees: c200

Investment Date: October 2015

Website: www.tourpartnergroup.com

Talon Outdoor


Talon Outdoor is the UK’s only fully independent Out-of-Home specialist media agency. Talon works with some of the World’s largest media agencies and advertisers with a proposition which is based on innovation and data-led insight. The business has grown rapidly in recent years achieving billings in excess of £230 million in 2016, up from £5m in 2012. The business was ranked third in the Sunday Times Fast Track 100 in 2015 and was ranked number one in the Sunday Times Best Small Companies to Work For in 2017.

Total billings: c£230m

Employees: c95

Investment Date: March 2017

Website: www.talonoutdoor.com



SuperAwesome is a digital marketing business whose technology platform enables brands and agencies to deliver kid-safe digital advertising to under-thirteen audiences. SuperAwesome’s platform is used by hundreds of brands and content owners globally to power compliant, kid-safe advertising, social engagement and parental verification. The business has been growing at over 100% per annum in recent years.

Employees: c.80

Investment Date: July 2017

Website: www.superawesome.tv

Promise Gluten Free


Promise Gluten Free is an innovative gluten-free bakery. Its brands, Promise Gluten Free and PureBred, supply a number of products that are well-known for their superior taste and texture. These products are also widely-regarded as a healthier alternative to many competing gluten-free breads as they contain lower levels of fat and sugar, and are higher in fibre.

Based in Ireland, Promise’s products are available at some of the largest retailers across Ireland, the UK, US and Australia. The business has grown in the retail channel over the past few years and is now expanding rapidly into the foodservice channel. Promise has won a number of industry awards including multiple Great Taste Awards, Product of the Year in Canada and Australia, and Free From Foods Award (UK).

Sales: c€45m

Employees: c250

Investment Date: July 2017

Website: www.promiseglutenfree.com and www.purebred.co.uk

GCI Managed Services


GCI is one of the UK’s leading Converged ICT Service Providers, covering IT Support, Unified Communications, Cloud, Security & Compliance and Network & Infrastructure. GCI’s services and solutions are focused on influencing positive business outcomes. They are designed to address specific client challenges and support organisations looking to benefit from digital transformation. GCI provides a consultative service which is backed by more than 225 technical staff. Alongside its suite of end-to-end Converged ICT services, GCI also aspires to be synonymous with best-in-class Skype for Business solutions and contact centre solutions. GCI is ISO 9001, 14001, 20000 and 27001 certified, and has multiple Silver, Gold and Platinum certifications including 8 Gold certifications for Microsoft alone.

Total revenues: c£100m

Employees: c500

Investment Date: May 2018

Website: www.gcicom.net



Pixomondo is one of the largest independent international Visual Effects studios, widely known for its award-winning work in feature films, episodic TV, theme parks and advertising. Headquartered in Los Angeles, the company was founded in Frankfurt by CEO and Executive Producer, Thilo Kuther. Today in addition to Los Angeles and Frankfurt, the company has studios in Stuttgart, Toronto, Vancouver, Beijing and Shanghai.

The Pixomondo team has received industry wide recognition for the work it has developed, including numerous nominations and 17 major awards, including an Academy Award®, Emmy Awards, Visual Effects Society Awards, Cannes Lions, and Beijing Film Festival Awards. Pixomondo has worked on a variety of high-profile productions, including Hugo, the Fast and the Furious franchise, and the Star Trek franchise for clients that include Paramount Pictures, Sony, Universal Pictures and CBS. Pixomondo also received wide-spread acclaim for creating the dragons in the hugely successful HBO series, Game of Thrones.

Revenue: c. $51m

Employees: c. 550

Investment Date: July 2018

Website: www.pixomondo.com



Ultrahaptics has revolutionary technology that uses ultrasound to project tactile sensations through the air and directly onto a user’s hand. Users can interact with virtual objects in mid-air, using gestures to interface with three dimensional content. The company’s technology is aimed at a variety of applications in which touchless interfaces are being developed, including automotive, digital signage, entertainment, industrial controls, medical interfaces, and Augmented Reality and Virtual Reality environments.

Employees: c100

Investment Date: November 2018

Website: www.ultrahaptics.com