OUR APPROACH / MARKETING EFFECTIVENESS
Marketing Effectiveness
People are overloaded with information and bombarded by messages from thousands of sources across multiple media on a daily basis.
There’s never been greater competition for attention. Companies need to create brands that stand out, propositions that engage and communications that resonate to effectively reach their customers
Mayfair works in partnership with management teams to design and implement digital media and marketing strategies. We help to sharpen brands, evolve propositions and enhance communications to give companies cut-through in competitive markets. We help to deliver digital transformation, creating a branded presence online to engage, acquire and retain customers to build profitable long-term relationships.
In addition, Mayfair also:
- Helps portfolio companies to optimise their pricing to monetise their customer relationships more effectively
- Advises on marketing function design and recruitment, and delivers training to upskill teams
- Helps to build attribution models to ensure that marketing activity is measured and reported on at board level
- Provides access to an extensive network of external specialists who are available to advise on a wide range of areas from SEO and CRM to creative development and production
“Working with Nick has been inspiring and fun. We have leveraged his experience, network and expertise and see him as a valued member of our own team. With his support, we completed our big re-branding project and rolled-out our new brand identity across multiple territories. His sense of humour and personality have made the journey enjoyable and we are very grateful to have such a strong partner.“
Vera Lett, CMO, Tour Partner Group.
