TEAM

Helen Vaid

Helen Vaid

Consulting Director, Specialist – Internationalisation
Helen joined Mayfair in 2023 and works in partnership with portfolio companies to identify strategic growth levers and execute growth plans. Her focus includes upgrading and scaling digital assets, eCommerce and retail strategies, and expansion into international markets.

Previous experience

Helen has developed and executed growth playbooks across multiple industries, channels, and geographies. With over 25 years of experience in Consumer, Retail, eCommerce and Technology companies, Helen has worked in senior roles at global brands including Hewlett Packard, Walmart and Pizza Hut. Most recently she was the CEO of Foundry Brands, an ecommerce aggregator and currently serves on the Board of Directors at Abercrombie & Fitch, and Stewart Information Services.

Education and qualifications

Helen holds an Advanced Management degree from Harvard Business School and an MBA from Manchester Business School.

Helen Vaid

Consulting Director, Specialist – Internationalisation