Parcel2Go announces delivery of new investment from EQT Private Equity

June 16th, 2021: Parcel2Go, the UK’s largest parcel delivery marketplace and e-commerce shipping platform, is pleased to announce the introduction of EQT Private Equity (“EQT”) as a new cornerstone investor. EQT acquired its stake from Mayfair Equity Partners (“Mayfair”), management and certain selling shareholders. Read More

Mayfair announces ‘Epic’ return on SuperAwesome

Mayfair Equity Partners (“Mayfair”), the buyout and growth investor providing capital to dynamic businesses in the TMT and Consumer sectors, is pleased to announce the sale of SuperAwesome, the leading ‘kid-tech’ platform, to Epic Games (“Epic”), a leading interactive entertainment company and provider of 3D engine technology.

Finance & Tax

With an eye on both compliance and risk mitigation, we assess and optimise the technology and administrative functions supporting financial activity across a business. We interrogate tax liabilities, review payment processes and verify the suitability and performance of IT systems.

Environmental, Social and Corporate Governance (ESG)

For 21st century businesses, self-belief must be matched by self-awareness. At Mayfair, because ESG principles are embedded deep within our own business and across our portfolio, we are able to advise on best practice, helping management teams to build trust among stakeholder communities and deliver impacts that are both sustainable for the business and positive

Human capital & people performance

The shape, make-up and attitude of your workforce are all hugely influential in determining what your business can achieve. We partner with management teams to assemble, manage and develop the ideal blend of people and skills needed to achieve and sustain peak performance. We focus on three main areas:  Structure: Creating a team blueprint, where

Operational effectiveness

With professionalism, rigour and discretion, we dig down into the minutiae of business operations to uncover untapped operational gains. We look for efficiencies and enhancements wherever they can be found, whether in forecasting and procurement or working capital and lean processes.

Sales force effectiveness

By identifying gaps and opportunities within sales operations, we work with management to align strategy, systems and structure behind a clear, detailed improvement plan. From supporting sales teams through the development of account planning to enhancing CRM capabilities, our focus is on efficient processes, effective people and transformational results.


Don’t leave money on the table. It’s a phrase that might have become a cliché, but it is rooted in the truth that many companies are missing highly valuable opportunities to extend their margins and take market share. We support management teams in optimising their price strategies, maximising available capacity for revenue generation and profitability.

Brand, marketing & digital media

We’re not here to change who you are – our expertise is in sharpening your approach to meet commercial KPIs. This includes helping you define or refine your brand and proposition, structuring your marketing function and facilitating training to optimise team performance, and optimising digital and social media marketing to drive growth.

Daniel Sasaki

“We understand what it is like to start a business with nothing but an idea and a vision.” – Daniel is a founder of Mayfair and is the firm’s Managing Partner. Daniel has been investing in TMT and Consumer businesses globally for the past 20 years. Prior to Mayfair, he led the investment effort of