Mayfair successfully exits Talon Outdoor

Talon Outdoor secures investment from Equistone to support global growth and accelerate investment into technology, as Mayfair exits

London, 06 July 2022: Talon Outdoor (“Talon” or “the company”), a leading, independently-owned global Out-of-Home (OOH) advertising agency, today announces that it has secured investment from Equistone Partners Europe (“Equistone”), one of Europe’s leading mid-market private equity investors. Mayfair Equity Partners (“Mayfair”), a dedicated consumer and technology investor with over £1 billion in assets under management, will fully exit Talon, with management retaining a meaningful stake as part of this transaction. The financial terms of the deal are undisclosed and
completion remains subject to customary closing conditions.

Founded in 2012, Talon has delivered on its vision of providing smarter, creative, technology-led and integrated OOH solutions. The company offers the largest global OOH planning and buying network, covering 100 markets internationally, while its award-winning campaigns and proprietary advertising technology platforms – Ada, Atlas and Plato – deliver expertise at global, national and regional levels. Marquee customers include blue-chip advertisers Apple, Diageo, McDonald’s and PepsiCo and leading agencies Omnicom, Havas and Stagwell.

Since Mayfair’s investment in 2017, Talon has grown its team to over 200 employees across London, New York, Nashville, Frankfurt, Singapore, Dubai and Dublin. With Mayfair’s support the company completed four strategic acquisitions, strengthened its management team by hiring a new Chairman, CEO, CFO and CTO and significantly expanded its presence in North America.

Equistone’s investment will provide Talon with both the expertise and capital to continue its global expansion through further M&A and investment in new territories. The deal extends Equistone’s longstanding track record of investing in marketing services businesses, having invested in global marketing agency adm Group last October and realised its majority stake in global marketing technology and services provider Inspired Thinking Group in March.

Barry Cupples, CEO at Talon Group, said: “We are thrilled to be welcoming Equistone and excited to be working closely with the team to support Talon’s next phase of growth. Now in our tenth year, Talon is established as a market leading OOH agency and we thank Mayfair for being a huge part of this journey. We are particularly excited for the opportunities the new Equistone partnership will create for Talon’s clients across the globe.”

Paul Harper, Partner at Equistone, said: “We have been hugely impressed by the management team’s wealth of sector experience, strong track record and clear ambition to further scale the business, and we are excited to work with Barry and his team to accelerate the investment into talent and technology on a global basis. OOH media has remained a robust and attractive broadcast media for brands to communicate with customers, with the market continuing to digitise and invest in programmatic solutions.”

“Talon has crafted a special place in the market by focusing on delivering smarter, creative, technology led, and integrated OOH communications,” commented Daniel Sasaki, Managing Partner at Mayfair Equity Partners. “Barry and the whole Talon team have delivered exceptional growth over the last five years, underpinned by a clear vision of continuous innovation and exceptional customer service. It has been a pleasure to be their partner, providing specialist support to achieve their digital transformation and U.S. growth ambitions.”

Paul Harper, Chris Candfield and Tristan Manuel led the investment on behalf of Equistone. Equistone was advised by Raymond James, Travers Smith, KPMG, OC&C and PWC.

Mayfair and Talon were advised by GP Bullhound, Goodwin Procter, RSM and PWC.

Management was advised by Highstead Partners and CMS.

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About Talon Outdoor

Talon Outdoor is the leading global independent Out of Home (OOH) media agency and technology services company focused on delivering smarter, creative, data-driven integrated OOH communications. Combining independence with a collaborative approach, Talon promotes open and transparent working relationships between many of the world’s leading agencies, clients, and media partners.

Headquartered in London with additional offices in Dubai, Dublin, Frankfurt, Manchester, Nashville, New York and Singapore, Talon delivers expertise at the global, national, regional, and local levels. Additionally, the agency has built a global OOH planning and buying network covering 100 markets across the U.S., Europe, Asia, and Latin America. For more information, please visit www.talonoutdoor.com and follow up on Twitter and LinkedIn.

About Equistone Partners Europe

Equistone is an independent investment firm wholly-owned and managed by its executives. The company is one of Europe’s leading investors in mid-market buyouts with a strong, consistent track record spanning over 40 years, with more than 400 transactions completed in this period. Equistone has a strong focus on change of ownership deals and aims to invest between €25m and €200m+ of equity in businesses with enterprise values of between €50m and €500m. The company has a team of over 40 investment professionals operating across France, Germany, Switzerland and the UK, investing as a strategic partner alongside management teams. Equistone is currently investing its sixth buyout fund, which held a final closing at its €2.8bn hard cap in March
2018.

Equistone is authorised and regulated by the Financial Conduct Authority. Further information can be found at
www.equistonepe.com.

About Mayfair Equity Partners

Mayfair Equity Partners is a dedicated technology and consumer investor, with two private equity funds and assets under management of over £1 billion. Mayfair’s investment philosophy centres on backing people and their ideas, working in Active Partnership with founders and management teams to help them realise their ambitions. Mayfair’s model of Active Partnership includes a senior team of dedicated functional Specialists who support portfolio companies with business process improvement initiatives that help to unlock their full potential.

Mayfair has an established track record in supporting fast-growing and sector-defining companies, including LoopMe, a leading brand-focused mobile advertising platform, Snowfox Group, a leading international, multi-channel Japanese food business, Pixomondo, one of the world’s leading independent providers of visual effects and virtual production, OVO, a challenger brand to the dominant ‘Big Six’ energy suppliers with a clear focus on customer service, green energy and technology leadership, and Tangle Teezer, the category-defining British haircare brand. For more information, please visit www.mayfairequity.com.

 

Media enquiries

For further information, please contact:

Talon Outdoor:

Propeller PR

Kate Chaundy

Talon@propellergroup.com

 

Equistone Partners Europe:

Hawthorn Advisors

James Davey / Dan Thomas

+44 (0)7872 003 601

equistone@hawthornadvisors.com

 

Mayfair Equity Partners:

The One Nine Three Group

Charlie Harrison

+44 (0)788 4136 143

Charlie.harrison@the193.com