New promotions and appointments strengthens team and demonstrates investment in
Mayfair’s functional Specialists and its integrated staffing model
LONDON April 28th, 2022 – Mayfair Equity Partners (“Mayfair”), a dedicated technology and
consumer investor, is pleased to announce the appointment of two new Partners for the first
time in the firm’s history. Mayfair is also announcing six additional promotions and four new
appointments, including a Chief Talent Officer.
Mayfair’s investment philosophy centres on backing people and their ideas, working in active
partnership with founders and management teams to help them realise their ambitions.
Mayfair has adopted an integrated staffing model where team members from a range of
disciplines support companies across the investment cycle from origination to exit. As part of
this, Mayfair has assembled a senior team of dedicated functional Specialists who support
business process improvement initiatives that help portfolio companies unlock their full
potential.
Mayfair is promoting two colleagues to Partner: Paul Reading, from Managing Director, and
Tushar Pabari, Chief Financial Officer who will also retain this role. Both Paul and Tushar
have been fundamental to the growth of Mayfair, consistently contributing to the
development of the firm’s portfolio companies and funds.
Paul joined Mayfair from EY as a Specialist focused on post-merger integration planning,
reflecting Mayfair’s track record of supporting M&A-led growth strategies. To date, the firm
has supported 41 bolt-on acquisitions across 19 platform investments.
Tushar joined Mayfair in 2018 and is responsible for the financial affairs of the firm and its
funds. He also leads Mayfair’s operations and compliance functions and has been
instrumental in growing and enhancing the firm’s capabilities in these areas. Tushar was
formerly Chief Financial Officer at Headway Capital Partners.
“The promotions of Paul and Tushar demonstrates our commitment to an integrated staffing
model and our investment in our Specialist capabilities”, commented Daniel Sasaki,
Managing Partner of Mayfair. “Over the last seven years, we have grown Mayfair from four
founders to a team of 35, building a broad and deep bench of senior talent. Now with six
Partners and seven Managing Directors, we have assembled the leadership team to deliver
Mayfair’s long-term growth plans and achieve the ambitions of our investors, our portfolio
and our people.”
Mayfair has over £1 billion in assets under management and invests in companies that are
growing through the application of technology or benefiting from fundamental shifts in
consumer behaviour.
In addition to the new Partners, Mayfair made a number of other promotions and
appointments.
Promotions
Yusuf Hoballah joined Mayfair in 2017 and has been promoted to Managing Director.
Shiva Tiwari joined in 2018 and has been promoted to Managing Director.
Both Yusuf and Shiva are responsible for originating and executing new investments and
supporting portfolio companies to deliver on their growth strategies.
Lydia Blundell has been promoted to Director and focuses on Mayfair’s investor relations
and capital formation activities. Prior to joining Mayfair in 2021, Lydia was a Director at PJT
Park Hill.
Omar Kanafani and Aryo Tehranian, who both joined in 2019, have been promoted from
Senior Associates to Associate Directors. Omar and Aryo are key members of the
investment team, helping to originate and execute new investments, supporting portfolio
companies as they deliver growth plans.
Mollie Rennie, who joined Mayfair in 2017 has been promoted from Head of Reception to
Team EA.
Appointments
Streisan Bevan joins Mayfair as Director, Specialist – Customer Insights and Salesforce
Effectiveness. Streisan spent 10 years at Facebook UK in a variety of senior roles across
both commercial and customer insight teams.
Jenny Collins has been appointed as Chief Talent Officer. Prior to joining, Jenny held
human capital management and recruitment roles at Google for 14 years.
Matilda Kanjere will join as a Senior Associate. She spent the last two years as an
investment professional at CVC Capital Partners; previously she spent three years in the
M&A group at Houlihan Lokey.
Iyanka Cooray joins Mayfair as Design Manager. He will help to provide design resource to
the entire Mayfair team.
– ENDS –
About Mayfair Equity Partners
Mayfair Equity Partners is a dedicated technology and consumer investor, with two private
equity funds and assets under management of over £1 billion. Mayfair’s investment
philosophy centres on backing people and their ideas, working in Active Partnership with
founders and management teams to help them realise their ambitions. Mayfair’s model of
Active Partnership includes a senior team of dedicated functional Specialists who support
portfolio companies with business process improvement initiatives that help to unlock their
full potential.
Mayfair has an established track record in supporting fast-growing and sector-defining
companies, including LoopMe, a leading brand-focused mobile advertising platform,
Snowfox Group, a leading international, multi-channel Japanese food business, Talon
Outdoor, the U.K.’s only fully independent Out of Home specialist media agency, and Tangle
Teezer, the category defining British haircare brand.
Contact Mayfair Equity Partners
Charlie Harrison
The One Nine Three Group
Charlie.harrison@the193.com
+44-788-4136-143
