Investing in leading marketing technology and driving international growth




London, UK

Geographic footprint

US, UK, Europe and APAC





Investment date
February 2022



The company

LoopMe was founded in 2012 and helps brand marketers achieve better outcomes through more effective advertising across digital media. With roots in mobile in-app video and gaming, LoopMe is mobile-first by design and has expanded to other screens including connected TV.


By leveraging Artificial Intelligence and data science to optimise digital media in real-time, the company helps brands achieve measurable marketing and commercial outcomes both on and offline. This includes greater purchase intent, higher brand consideration, more foot traffic and increased sales.


LoopMe is headquartered in the UK, with offices in New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Krakow, Tokyo, Dnipro, Sydney and Hong Kong.

The investment

Mayfair is supporting LoopMe’s ambitious management team to accelerate the company’s growth plans in the US, UK and throughout the world. Mayfair is also backing LoopMe’s strong track record of product innovation, which is central to the company’s leadership in brand-based mobile advertising.

Our partnership

Mayfair is working closely with management in several areas including international expansion, new investment in LoopMe’s leading technology platform, operational processes and IT infrastructure.

“Mayfair’s desire to be a genuine and helpful partner to the LoopMe team was apparent from the start. They bring considerable value through their functional Specialists and have a strong track record in digital media, as well as scaling businesses in the US. We look forward to the next phase of our journey as we accelerate growth through international expansion and technological innovation.”

Stephen Upstone, CEO of LoopMe