Nick joined Mayfair in 2015 to work alongside portfolio companies to identify, quantify and deliver incremental value in marketing, communications and digital media. Nick has used his experience as a former operator and a consultant to help management teams author and implement value creation plans as well as working in close partnership to deliver specific projects. These have included:  

  • Brand strategy and design evolution with Tour Partner Group

  • Customer research and insight with GCI

  • Digital, social media and content marketing with Fox International

  • Creative campaign content development, PR and communications with Promise Gluten Free

  • Customer acquisition, customer retention and pricing strategies with Parcel2Go

  • CRM system procurement and implementation with YO! 

Nick was previously a Director at leading consultancy Blue Rubicon where he spent over a decade advising some of the world’s leading brands, including Coca-Cola, Telefonica O2, GlaxoSmithKline, Unilever and Aviva. He formerly worked in-house at Orange, the mobile network operator. 
 
Nick has an Honours degree in Politics and Contemporary History from the University of Salford.