Nick joined Mayfair in 2015 to work alongside portfolio companies to identify, quantify and deliver incremental value in marketing, communications and digital media. Nick has used his experience as a former operator and a consultant to help management teams author and implement value creation plans as well as working in close partnership to deliver specific projects. These have included:
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Brand strategy and design evolution with Tour Partner Group
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Customer research and insight with GCI
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Digital, social media and content marketing with Fox International
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Creative campaign content development, PR and communications with Promise Gluten Free
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Customer acquisition, customer retention and pricing strategies with Parcel2Go
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CRM system procurement and implementation with YO!
Nick was previously a Director at leading consultancy Blue Rubicon where he spent over a decade advising some of the world’s leading brands, including Coca-Cola, Telefonica O2, GlaxoSmithKline, Unilever and Aviva. He formerly worked in-house at Orange, the mobile network operator.
Nick has an Honours degree in Politics and Contemporary History from the University of Salford.