PORTFOLIO / Talon

Backing digital transformation and expansion into the U.S.

Sector

Technology

HQ
London, UK

Geographic footprint

UK, United States

Sales

>£350m

Employees
100+

Investment date

March 2017

Status

Current

The company

Formed in 2013, Talon Outdoor is the UK’s only fully independent Out-of-Home specialist media agency, supporting some of the world’s largest advertisers with a proposition based on innovation and data-led insight. Talon is at the forefront of digital innovation in this market, supporting the transition to the delivery of programmatic, targeted and data-driven marketing campaigns. Out-of-Home advertising is an attractive and growing end market and is widely considered to be one of the most effective mediums for building brands.

Number of acquisitions during Mayfair’s investment 

2

New markets entered

United States

The investment

Mayfair invested in Talon in March 2017, backing a highly effective management team to grow UK market share, pursue international expansion, and invest in digital innovation.

Our partnership

Mayfair has supported the business in several areas including:

  • Backing Talon’s digital transformation through the development and deployment of automated audience targeting software to speed up media planning and buying.

  • Entering the US both organically and through the acquisition of San Diego-based Grandesign in March 2019.

  • Optimising organisational performance through the implementation of new systems and process such as financial reporting.

“What attracted us most to Mayfair was their knowledge of our sector. They’ve subsequently deployed that knowledge to be a very supportive partner, helping us to develop new technology and expand in the United States.”

Eric Newnham, Founder of Talon