Investment Focus

Mayfair invests where its network is strong, within the UK and Republic of Ireland as well as further afield.

We take a flexible approach to investing, recognising that no two deal situations are ever identical. This allows us to make both small and very sizeable investments across the middle-market, tailored to each opportunity.

We are at our best when investing in the TMT and Consumer sectors. As sector investors, we focus on identifying and partnering with exceptional management teams who lead dynamic businesses in growth markets.

We are Situational Investors

We add value in the following situations:

  • Ownership transitions: where Mayfair can help vendors realise value, often in situations with a degree of complexity that require an open-minded and flexible approach
  • Management buyouts: where Mayfair can create empowering partnerships with exceptional teams
  • Strategic initiatives: where Mayfair’s investment and involvement can help management deliver their plans faster or with less risk

With a flexible approach

We understand that in solving for opportunities to partner with exceptional management teams, we need to be flexible. That is why we have a business philosophy which favours partnership above control.

We are open to a wide range of buyout and growth capital investment opportunities both in the UK and overseas.

Unlocking incremental value

We support the judgement and strategy of the management teams we back.

We do this not just by providing capital but also by working with managers to define strategy, to execute acquisitions and disposals, and to arrange finance. We can also assist with business process improvement activities in areas ranging from working capital improvement to sales force effectiveness, drawing upon our own internal resources and external subject matter experts where needed.

In doing so, we help managers unlock incremental value that accelerates growth or reduces risk.